@CHUCK: You have to start a turnaround somewhere. Would it be better if the viewership had stayed even or dropped?
@CJ: The typical transition of intigued patron to horseplayer is that of someone introduced to the game at ages 18-30, and then is drawn into the sport more and more as they mature. With more leisure time and expendable income, those increasingly intrerested parties begin to bet more. I don't think that gender will mean anything long term, and that it's rather sexist and presumptuous to suggest that the young women that may be getting interested earlier in the sport now via Bravo or whatever are less likely to bet than young men. And in fact, I'd suggest that they'd be a lot MORE inclined to take up horseplaying than getting involved in trying to become sports gamblers where access is tremendously limited.
As I've suggested before on ATR, females, Afro-Americans and especially Hispanics are the areas of the potential patron/player growth the game has stupidly failed to court.
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