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The problem is that horseracing does not derive its revenue in the same manner as other televised sports.
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We know that. That doesn't mean the NBC telecast for casual fans shouldn't exist, or isn't of benefit, in my book.
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The dude that won the 100k probably turned more lights on in potential fans that racing needs by promoting the best aspect of horseracing, the ability to make money
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The ability to make money gambling in horseracing is vastly overrated.
That contest was a great addition, with the PR miracle being he won (although SS was the horse most likely to run his race in the eyes of many - good choice on his part).
But that was about 10 minutes of the entire broadcast. Glad it wasn't the only part. I don't need a two hour commercial for buying lottery tickets or going to the casino. That's not the reason why I love horse racing, never was, never will be.