I had time to think about this today. Track marketing departments need to buy the mailing lists and whatever else they can get from the nearest defunct dogtracks and sports teams, along with whatever data they can bribe away from their state and local health departments, and BLAST those people with as many promos and junk mail and phone calls as they can. This is the demographic you are trying to reach if you want GAMBLERS. In a perfect world, there WOULD be a lottery tie-in also.
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