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Originally Posted by GPK
I know it is a completely different demographic, but just a few years after Kobe Bryant admitted to tapping that white girls booty in Colorado, his jersey is number one in sales. I wonder what kind of sales impact this will have on Nike golf products.
It will be interesting to see if this blows over in the same manner.
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Obviously the demographic point is huge, because the only people wearing basketball jerseyes are the ages 7-23 (and maybe Mr. Chicago). I'm guessing that group doesn't care what Kobe does off the court.
As far as Tiger goes, I'm guessing that most men don't care what he does off the links either. Sure they think he's wrong, but I'm guessing that most of the people that love to root for him will still be behind him. And those who root against him, will do the same. I'm guessing the number that flip flops will be very low. If anything I think the next tourney he enters will do huge numbers with more people tuning in to see how he does.
I also think it has no impact on Nike.