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Originally Posted by letswastemoney
Because he's in the mind of the public now.
"Hey did you hear what Kayne West did last night?"
"Oh wow really???"
"Yeah it was horrible"
"Speaking of Kayne West, what do you think of his new album"
domino effect
The more people know about Kayne West, the better chance that some of them will buy it
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I see your point, but I think the sales increase could be counted on my fingers and toes.
I guess I am overestimating the public's intelligence.