most young people think Horseracing is boring. If you look at it from their point of view, you can see why. The action isn't all that exciting. Once in a while a great stretch duel happens, but most finishes are dull, and the race itself is BOR-ING if you lack the nuances or a stake in the action.
the game of horseplaying is a lot more exciting than the sport of horseracing.
The future of TV coverage is to broadcast the game. The only time horseracing should be even possibly shown as a separate historical sport, is maybe a race like the Kentucky Derby that has established history.
Broadcasting the game of horseplaying includes tournament play where the audience buys in and plays along in Real Time, for something like a $10 buy in $20 bankroll over several races and competes live with on screen"experts" who play along and are "naked" with over the shoulder coverage/strategy explanations. Significant prizes and name-on-screen top rankings are a big part of that future. Night racing with prime time hours is a must.
These same young men who are bored to death with the sport of horseracing also have a poker account and have made wagers on pro football, boxing, or even UFC fights. They have played fantasy football or other sports with a buy-in fee. It's time to wake up and broadcast this awesome game and stop wasting resources broadcasting a niche sport.
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