http://news.bbc.co.uk/2/hi/science/nature/8152579.stm
Of course, what they are doing is completely futile and silly, as long as China doesn't join their efforts.
Edit: and I wanted to include this, too:
http://news.bbc.co.uk/2/hi/in_depth/629/629/7056601.stm
"State of the Planet, in graphics: Globally human populations are growing, trade is increasing, and living standards are rising for many. But, according to the UN's latest Global Environment Outlook report, long-term problems including climate change, pollution, access to clean water, and the threat of mass extinctions are being met with "a remarkable lack of urgency".