I think it also has to due with the fact that this is only their 11 season in existance. Their own generation of fans are probably just learning to drive about now. They are probably the adopted team by fans in the area. People who lived their before the Rays were in existance and already had favorite teams. I'm not sure how many of these people go to the games. But now as the kids get older with them always watching and rooting for the Rays, you would think that the fan base would get stronger.
Also with the economy being what it is. If you wanted to go to a game or two. Would you want to wait until maybe after the all star games when things are heating up? Or would you rather go to game #14 against the A's?
Throw into the mix that you have the NHL (I know the bolts & panthers are out) & NBA (2 florida teams in) playoffs going on. Me personally would much rather watch playoff action then schlep to a baseball game. But then again I really don't get into it until after the All Star break.
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Felix Unger talking to Oscar Madison: "Your horse could finish third by 20 lengths and they still pay you? And you have been losing money for all these years?!"
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