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Originally Posted by Thunder Gulch
I see where you are coming from with the corporate angle, but what about taking care of the loyal folks who pay $40 for little or no view, push a pile of money through the windows, and drink their $9 juleps without much complaint? I know there are a lot of infielders who contribute next to nothing to the handle, but the wannabee millionaires who show up for one day in their suits are by in large the $2 show players more interested in fancy hats. How many of those $9 drinks you think the guy in the pinstripes is going to knock back? I'd put BT or any of my crew against 90% of the customers in terms of how much they spend, but we're the ones getting squeezed.
If you really want to maximize your profits, how about going ahead and raising the price on juleps to $20 and increasing the take to 35% because the one race a year folks really aren't motivated by any return on their wagers, and I'd probably still drink 8 juleps just because it's a long day.
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The infielders don't drink the mint juleps, they sneak flasks in taped to their legs
And seriously, they contribute nothing to the handle, although your fancy-suit-guy point is well taken.