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Originally Posted by Skip away
If marketing and advertising didnt work, then why does Coke and Pepsi spend so much on it? I agree about your point on Nascar, I wouldnt watch it no matter what commercials I saw or didnt see, same goes for golf, soccer, and bowling. I have my mind made up on those and I wont watch.
But for the person who doesnt have his/her mind made up and sees an exciting commercial with a potential storyline, they could be swayed to tune in and eventually turn into a fan. Thats how Nascar has become 100 times more popular than horse racing. Marketing and advertising. They do not have a superior product by any means, they are just way smarter than the people in charge of horse racing. They can get a lower class family to go to races and blow $500-600 between tickets and beer & food. A day at the track costs nowhere near that much yet people still are hesitant to go. What can we expect this Saturday at Belmont, maybe 30K if they are lucky? Big deal, they get 3-4 times that any given car race.
What is saving horse racing are the compulsive gamblers who spend countless hours and bet paychecks through phone and internet accounts.
Without them, this wouldnt be afloat.
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Unfortunately, NASCAR has a far superior product compared to horse racing. I love both sports to the Nth Degree. But NASCAR has something that horse racing doesnt--CONSTANT ACTION. You go to a NASCAR race and it is an all day event. But you get 5 hours of racing. You get to see your favorite driver and you get to boo your most hated driver. You get to see wrecks, you see racing for 5 hours, while drinking beer in the sun with your buddies. Horse racing is so boring to the average fan. You get 20 minutes of racing for your 6 hour time commitment. This is the problem. Plus there is a stigma that the mafia controls racing and to a certain point that is true. No one wants to bet their money on a fixed race. However, horse racing is fine but it will be no where near the product NASCAR has.