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Originally Posted by Skip away
If marketing and advertising didnt work, then why does Coke and Pepsi spend so much on it? I agree about your point on Nascar, I wouldnt watch it no matter what commercials I saw or didnt see, same goes for golf, soccer, and bowling. I have my mind made up on those and I wont watch.
But for the person who doesnt have his/her mind made up and sees an exciting commercial with a potential storyline, they could be swayed to tune in and eventually turn into a fan. Thats how Nascar has become 100 times more popular than horse racing. Marketing and advertising. They do not have a superior product by any means, they are just way smarter than the people in charge of horse racing. They can get a lower class family to go to races and blow $500-600 between tickets and beer & food. A day at the track costs nowhere near that much yet people still are hesitant to go. What can we expect this Saturday at Belmont, maybe 30K if they are lucky? Big deal, they get 3-4 times that any given car race.
What is saving horse racing are the compulsive gamblers who spend countless hours and bet paychecks through phone and internet accounts.
Without them, this wouldnt be afloat.
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While I'm not a Nascar fan because of the hot drivers... (
), the drivers are also more interesting to most people than the horses are. It's fun to get really involved in a sport by purchasing merchandise for your fave driver, meeting the driver, etc. Personally, I love both horse racing AND Nascar (I know what it entails to get those cars out on the track and I respect that), but I think horse racing is a better sport because horses are real animals and you can't predict what they are going to do on the track on any given day. For most people though, they want to see a hot young driver more than they want to see an 1100 lb race horse. Put Dale Jr (who I DON'T think is hot, but most people do) on one of those horses and you have the winning combination. LOL