I'm not saying that we should ever stop marketing the product, NEVER!
But in business you have to tailor your marketing to the situation at hand.
After the Derby, Nyra and Bill nader were planning on marketing Barbaro as the next tri crown winner. After he took that step, it all changed. And then when Bernadini said I will pass, well, what could they do.
They did what intelligent people would do, they have harped on the quality of the spectacular undercard and made that the focus of their efforts. They could have attempted to get casuall observers excited about Steppenwolfer or Bluegrass Cat, but that wasn't gonna work and they knew it.
So they focused on the incredible 13 race card with 6 grade ones and grade twos and no claiming races. They have geared the marketing towards the people who play horses and want to see a whole great race card, not just one race. I don't see how anyone could criticize NYRA's efforts. They weren't dealt the gteatest hand here, and are handling things very well.