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Originally Posted by oracle80
Skip I don't quite understand, I really don't. racing is driven by handle and gambling. Who cares if 20 million folks tune in and don't bet a quarter? The purses and success of racetracks is directly driven by handle. I predict a record handle, and teh card will be great. You market racing to the people who are interedted in it. And the point of marketing to people who will never like it is lost on me. You could sit me in a room for a month making me watch Nascar commercials and there isn't any way I will ever watch so much as a second of it. Its just not my thing. You dont try and sell steak to vegetarians.
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BECAUSE some people DO respond to marketing. If they didn't market to the general public, they might miss some potential gamblers/fans of horse racing. For example... would you go to the movies if you didn't know what movie was out? How would you know if (for example), Seabiscuit was out in the theatres if they hadn't shown previews for it? Same thing here IMO.