In the film One Flew Over the Cuckoo's Nest, Randle McMurphy (Jack Nicholson's character) offers Chief Bromden a stick while the two are awaiting punishment for fighting in the psychiatric hospital in which they are confined. This act prompts the Chief, who had been pretending to be a deaf-mute to finally speak with the line "Mmm...Juicy Fruit."
In the first Godzilla movie, the foreign scientists were chewing Juicy Fruit in order to "Make them look more American".
(courtesy Wikipedia)
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