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Originally Posted by VOL JACK
The thing that gets me fired up the most, is the tracks poke you for 2 bucks walking thru the gate. I sometimes think that Churchill spends more paying the old folks from the community center to sit at the gate than they actually collect some days. You would think the track mgt would take a field trip to a casino sometime to see why they are popular.  |
when i tell people it's 2 bucks to get in, they're shocked. that's it?? yeah, that's it. you can spend a day at the track, and maybe win money back to pay for the trip, and spend a lot less than having three hours at a ball game.
the thing most needed is advertising. sell the product. sell ownership-sell a cheap day long fun fest. sell the fact that you can win huge bucks. a variety of ways to do it.
but they need to get into mainstream advertising. the only time you see ads for racing is during a racing telecast. eff that. we who are watching already know about the sport.
run ads during a baseball game, a nascar race (we're the ORIGINAL horsepower)...