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Originally Posted by Bobby Fischer
you either have to invest in cable time or pay tvg/hrtv
dont forget the money it would cost to facilitate prime time racing, hire classA announcers, and put up all those ad banners on the rails.
either way it is an investment
i happen to be a big believer in the wonders of mass media on a product. I could be wrong. 
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I guess I'm just confused as to how you're getting to your endpoint in this scenario.
Who is investing? Who is going to pay TVG/HRTV to continue to broadcast and compensate their on-air talent while they are giving their product away for free, or on the flipside, who is going to compensate the cable companies who are apparently just going to flip the switch and give away channels for free after already paying for them?
Where is the money going to come from? That's a hell of a lot of money to cover 6 months worth of broadcast time.