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Originally Posted by Linny
Since "Yum!" is not the name of the stores we all know (KFC, Long John Silver's etc) I am not sure what good is served, honestly. I had no idea the name of the parent company of those stores before the Derby deal.
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Good point, Linny. Since Yum! isn't the name of any of the franchises, my bet is that they are trying to pump up value of the corporation's stock.