Judging by people's answers, it seems the most important point for creating new fans is for them to be exposed to the track as youngsters.
Does anyone know when the Derby was first televised on national TV?
I think the first time I saw a horse race was Northern Dancer winning in 1964, but that may be confused childhood memories ... I know I remember reading about it in the Sunday paper (I was a horse-crazy kid and looked for anything about horses, everywhere)
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"Have the clean racing people run any ads explaining that giving a horse a Starbucks and a chocolate poppyseed muffin for breakfast would likely result in a ten year suspension for the trainer?" - Dr. Andrew Roberts
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