Morty, my friend, I think you'll agree with me that this could be the shot in the arm that horseracing needs. Sure, the sport screwed up in not capitalizing on SeaBiscuit, though a good movie, was more of the same manner of hoping to promote the dying sport.
Sex sells, we all know that. I've always tried to figure a way to make horse racing more erotic, and foolishly suggested nude female jockeys. Or, for the ladies, little versions of Antonio Banderas in, well, jockey shorts.
But I knew no one has ever really had any use for a jockey except to scapegoat them for bad wagering choices one has made.
But it's all clear now, and this new approach sets the horses as the focal point: sexy, hoof pounding thoroughbreds just waiting to be promoted and exploited like everything else successful in our entertainment world.
Is America ready for this discussion? Apparently so.
Is horse racing ready to take that giant leap of faith?
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