As sightseek has been saying. Over the last couple of years, racing has become a trendy place to go for younger people. People haven't got a clue about the racing, but they are still betting and giving money to the track, and that can only be a good thing, right?
Do you guys have evening meetings over there during the summer? They have been very popular over here, especially with younger people who make a night of it (racing and then clubbing afterwards). Although i'm not keen on Newmarket, they have enforced a strict dress code in most areas of the track and after the evening meetings a well know band or singer is on stage for about an hour and a half when racing finishes, people come to see them alone, but they still bet and get dressed up for the whole event.
What i don't understand is how your attendances are falling when you see how much it costs over there (dress code or not). When i went to Santa Anita in March i was given a voucher to get into clubhouse for $1. For me to get into the same calibre meeting into members over here it would cost me between £30-£50 just for entry, which, on the current exchange rate is just short of $60-$100!!
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Avatar ~ Nicky Whelan 
and now we murderers because we kill time
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