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Originally Posted by ArlJim78
lol, I already saw this one and was stunned like I was when the guy from Churchill proclaimed that attendance and handle are no longer key metrics.
here is another passage that caught my eye,
“This isn't the gambling business. It isn't the restaurant business. This is the entertainment business,” Harper said. “Whenever you put 40,000 people into a facility, you better make them happy, and the only way to do that is to entertain them
“Off-track wagering sites don't make new racing fans. You go in and watch a TV – no one cheers; there is no pageantry to the sport.” We wanted to create an atmosphere that made people want to come to the racetrack, not just stay home and bet.”
I know speaking for myself that if I go to a race track it had better have gambling because there is no amount of pageantry or margaritas that will keep me entertained.
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Very true. I read the entire article and didn't look at it as absolute. Of course it's gambling, he knows it and everyone knows it, LOL. I think there is an entertainment overtone and element to it though -- just like the casino model. My thinking is that "people" -- all people come for wagering -- but different people look for different ingredients. Some will want good food, restaurants, etc. Some will like a sports bar, or something of the like. Some might like a poker room, and so on.
The tracks must be built and the model must be built for not just one sect of the marketplace. It must be built for the masses.
Eric