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Originally Posted by Cannon Shell
Those people you hear are already there. The public will not come to watch Todd Pletcher train or John Velasquez ride. They come to bet horses and if they dont bet then they really are not going to be worth very much to the game in the long run anyway. I have stressed this in many posts before. Market the sport as a betting vechicle not as a sport. Trainers and owners and jockeys are not marketable in any meaningful manner. Horses careers are fleeting. The fact that you can walk into a track and figure out how to make 6 or 7 figure scores are what will bring people and keep them coming back.
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The fact is that if they treated racing like a lottery, promote the P6 for the $2 bettor. Like the "dollar and a dream" theme in lottery. Instead of "mystery bet" vouchers with admission, why noy a $2 quick pick on the P4 or P6? Get them watching and cheering for 4 or 6 consecutive races. It's a betting game and honestly the odds are better than lotto or such. Plus, all the novice money in the pools is good for experienced bettors.