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Originally Posted by SniperSB23
There is absolutely no way to promote the jockeys as long as there is no way for the common fan to tell which jockey is which each race without looking at their form. As long as the jockeys are wearing the owners silks they are not promotable. Unless they come up with a way to differentiate the jockeys by a quick glance while keeping the owners happy there is little to no chance of promoting the jockeys. Imagine if Larry Bird or Magic Johnson wore a helmet and goggles and came out in a different color jersey with a different number every game. Even they would have been difficult to promote in that situation.
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The very notion that promoting riders will revitalize the game is borderline insane. Don't get me wrong, I understand the riders have a certain amount of popularity, but they are simply not what either draws fans to the game or increases ( most importantly ) handle. If the game has stars it is most certainly the horses. But, even publicizing them isn't necessarily the way to increase the health of the game. I suppose that one could argue that at least jockeys stay around, and the supposed stars of our game are fleeting at best, but the simple fact is the people interested in racing because of either specific horses or riders do very little, at best, to aid the health of the game. Simply put, racing is driven by wagering, and really very little else. Sure it is wonderful to see enthusiast crowds at Saratoga and Del Mar, but unless they are wagering they do very little to add to the health of the game, except for appearance sake only.
Once again, the answer is to educate, and to do it intelligently. I would bet my last dollar that our Siros Seminars have added more revenue to the game than any interview with Edgar Prado or Jerry Bailey ever did.