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Originally Posted by Cardus
14.6 million people did not watch the Kentucky Derby in 2004. The number is much, much higher, or racing would not exist in the United States as it exists currently.
That total does not take into effect the number of people crammed into OTBs and those who attend tracks on that day. Also, how can you quantify the number of people who watch the Derby with groups of fellow handicappers or sports fans? This is the shortcoming of rating the popularity of any sports event now: Nielsen and any other TV ratings group cannot count the number of people in sports bars, or, as I just mentioned, people watching an event en masse.
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and the TV audience quoted for the Grand National also doesnt take into account those in Betting Shops ( many many more than the number of OTB's in the US) or on race tracks in Brittain not to mention the rest of the world.
The shortcoming in the ratings calculations you mention is also applicable to ratings generated for the Grand National also.