Hooves and how much was the handle that day? How many hot dogs and beers did they sell and how many programs,etc? If they don't put up the purse money for that race they never see a quarter of it.
I don't get a lot of horse fans. They yell and clamor for change and innovation, and when a track actually does something new and original they complain.
For B level tracks to get big players is a big deal. It increases on track attendance and also simulcast interest in it. But the big players like to stick to the A level tracks. In order to attract them you have to be innovative. I respect any track exec who steps up to the plate and gives things a crack.