They are marketing geniuses, no doubt. As we all know...the attention span of the average American is strong and non-wavering.
Hundreds of thousands, if not millions, will join Twinspires.com just for the chance to watch AND wager on the Derby.
And if they don't then oh well we'll tank the company, give ourselves big bonuses, and ask for a bailout for our short-sightedness and outright greed.
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RIP identity politics 1965-2016
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