Question for all my punter friends on here...
 

I am thinking of starting a UNIQUE horse racing inspired clothing line. While supportive, hubby says it wouldn't work because gamblers would rather gamble than spend money on t-shirts, hats, etc. I say he's been watching too many re-runs of HBO's "Lucky." :D


Market Research:

1) Do you own horse racing inspired attire? If so, what type? (e.g. specific horse, track, race?)

2) Would you purchase such attire? If no, why not? If yes, what appeals to you and what doesn't?

3) If male, would your wife/significant other be interested in attire appealing to women?

Your input is much appreciated.

Cheers.

when I was in college I won this awesome Winstar Farms Jacket that had the big logo on the back, id love stuff like that.

Thank you for your response. I love the idea of giveaways to help promote the brand in initial stages.

Anyone else?

Don't know - I got alot of t-shirts, hats from tracks , NYRA & Florida. It would have to be unique . There is already a store that sells upscale , unique stuff that advertises on the HRRN radio shows . They give a guest on the show a gift certificate to that store,
https://embracetherace.com/ good luck

I'll buy apparel representing different tracks I go to. That's about it. I can also say with certainty that my wife wouldn't wear anything racing related.

Thank you for the link.

Ya. My line would be more unique. The items on that site are sort of generic. But it's a nice, clean site. Better than others I've seen.

Thank you for your input. There's really nothing out there right now that appeals to women. I have some ideas that I bet your wife would love! ;)

I have ties from about half dozen tracks, also have various hats and t-shirts
that the track gave out or family bought me.

My wife has a couple of hats from tracks and pair of silver earrings of Secretariat, they have the same birthday

I have a $300 unbrella I got at Saratoga!

Thank you for your input. Will be sure to also market as gift ideas.

You just gave me an idea!!!:{>::{>::{>:

reminds me of my $400 Calder Race Course tote bag

Remember the goal is to create something that people will purchase gain exposure and then can be shopped as a giveaway at the track. Creating a niche market is a good idea, but you will have a tough time earning selling 75 X's a week. Shipping 15000 to a track for promotion is what you really want

1) Do you own horse racing inspired attire? If so, what type? (e.g. specific horse, track, race?) Everything from bobbleheads to t-shirts, sweat shirts, tote bags, pens, etc

2) Would you purchase such attire? If no, why not? If yes, what appeals to you and what doesn't? I used to buy hats from horsehats.com ( are they still in business? ). I don't think I'd purchase horse racing clothing unless it was related to a special event

3) If male, would your wife/significant other be interested in attire appealing to women?

Heck NO - she wears my horse tshirts at night, but would never buy for herself.

Majority of Horse Racing gear I see is crap and crap quality. I'd love a half zip nike pull over with a Saratoga, Del Mar, Gulfstream, etc. logo on it. Same goes for golf shirts (Keeneland does pretty good with this). Also all the hats are trash so if you could put a track logo on a Nike dri fit hat I think those would sell very well.

Thank you Freddy. I (we) couldn't possibly handle that kind of merchandise movement. I thinking of a few key tracks and items wouldn't necessarily be for "everyone." But giveaways would certainly create buzz. Not 15,000 though!

Thank you. I agree. Most of what is sold or given away is "crap." That's why I think my idea would work. I hope. ;)

I love your answers. I was hoping for more input from women on this board. Are there any other girls on here? :)

I use to buy from horsehats.com too and they are no longer
in business. They mostly sold hats (name of the horse, stable etc.,)
I bought some pictures of Secretariat and Seabiscut. from there too
Hoping one day to fit back into my Smarty Jones shirt I bought
I think your husband is right, it would be a tough go

Hi Senator,

Thanks for responding. Why do you agree w/hubby that it would be tough go? He thinks horseplayers would rather gamble $45 instead of buying a hat or shirt. He says "look around the track... do some of these people look like they care what they are wearing?":eek:

I say if marketed correctly and specifically, certain horseplayers would purchase items.