Improving the product
 

Since I've done my share of bitching about the industry, here are a few things I think could help INCREASE handle and the shrinking pie everyone is fighting over.
(no particular order)

1) Modernize the information. No more about distances, no more stupid run ups, precision timing, no more "eyeballed" charts.

2) Lower takeout. Nothing new to say here.

3) Free admission and basic PP information available online, along with replays and live video.

4) Close racetracks, and I mean a good number of them, at all levels of racing. We need more competitive races with bigger fields.

5) Open all tracks to all licensed Account Wagering companies at the same price.

6) Change existing tax laws. The industry has done little to change laws that hurt them and the player. There is a new organization at NTRA that I did sign up for (once again the players are asked to foot the bill)

7) Open our pools to international bettors. Europeans love the vast amount of information we provide compared to other countries.

8) Rules reform regarding DQs...way too many people are baffled by some of the happenings.

Again, just a few that could help make the pie bigger.

That makes too much sense.

Yep...I agree all are possible but the tax law. the IRS is not changing that law, not a chance.

The thing that gets me fired up the most, is the tracks poke you for 2 bucks walking thru the gate. I sometimes think that Churchill spends more paying the old folks from the community center to sit at the gate than they actually collect some days. You would think the track mgt would take a field trip to a casino sometime to see why they are popular.:confused:

"8) Rules reform regarding DQs...way too many people are baffled by some of the happenings."

how about just making the stewards discussion a matter of public record? i don't understand why there isn't a recording made and a transcript available. i don't think we need new rules. we just need transparency on how current rules are being applied.

transcripts would do that.

A very GOOD point

You want bigger fields how about raising the purses across the board.

a mass media effort (television on cable)

the next best thing, and maybe the easiest, is to provide free tvg hrtv to all cable subscribers for 6 months while drastically improving the effort.

*re-shaped major track racing schedule(prime time night racing)
* top class sports announcers to participate in the broadcast and more *"flexible advertising rules"(signs for beer and trucks around the safty rails and tacky visability).

Who's going to pay for that? Are TVG and HRTV going to decrease what it costs to carry their signal to cable providers proportionally based on the number of new subscribers each company connects each year?

Sounds like a pretty expensive experiment when most people with new connects wouldn't give either of those channels the time of day, and the networks would be footing the bill all the same.

???

you either have to invest in cable time or pay tvg/hrtv

dont forget the money it would cost to facilitate prime time racing, hire classA announcers, and put up all those ad banners on the rails.

either way it is an investment

i happen to be a big believer in the wonders of mass media on a product. I could be wrong. :D

And what is wrong with charging a low general admission of $3 like the Spa does ? I think that is very reasonable for having full access to the grounds other than the clubhouse ( which costs $2 more). A reason why the Spa is the most successful meet in the world is because it is fan friendly and filled with history, not mall like stores.

Churchill should put a Chuck E. Cheese in the infield to cater to the guy with the wife and kids who latch onto him like a plocastamus on a sh.it-covered aquarium bed.

I guess I'm just confused as to how you're getting to your endpoint in this scenario.

Who is investing? Who is going to pay TVG/HRTV to continue to broadcast and compensate their on-air talent while they are giving their product away for free, or on the flipside, who is going to compensate the cable companies who are apparently just going to flip the switch and give away channels for free after already paying for them?

Where is the money going to come from? That's a hell of a lot of money to cover 6 months worth of broadcast time.

LOL...how exactly are you going to do that without increasing the handle? (Short of slots, of course) That is the point of this, increasing handle.

For someone that doesn't go often or just uses it for entertainment, it probably isn't a big deal. But think about the guy that is going 5 or 6 days a week. The kind of guy that actually bets real money and pays for the product. He is out over $1,000 in admission for the year before he makes his first bet. This is on top of the 20% takeout he must overcome. You think they could at least hand out some free lube.

Tracks already do this. I haven't paid to get into Arlington, or for a program (either simucast or Arlington) in two years.

Some do, most don't.

I think all of your ideas are good except #4 which is a little too simplistic. If you eliminate a lot of tracks breeders will produce far fewer horses. Assuming that you would be in favor of eliminating the smaller tracks, you will be left with the bigger track horseman who are far more likely to not run or scratch than their cheap track counterparts.

#8 would be better dealt with more formal education of stewards rather than the 3 day course that now serves as accreditation. Also forcing them to make public the reasons behind the decision would be helpful. The rules are pretty much the same everywhere but allow for too much individual latitude.

If you cannot afford the $2 or $3 entrance fee, then you shouldn't be going to the racetrack. Horse racing isn't for the casual fan (with a couple of exceptions). Horse racing is for the person who enjoys gambling. Horse racing gets tons of competition from other sources--NFL, NBA, MLB, and casinos to name a few. In addition, horse racing is quite boring. The person has to enjoy the handicapping aspect and also the beauty of the horses racing. Not too many people have 3 hours before the card starts to handicapp and then another 4 hours watching and waiting for the races. Horse racing needs to speed things up a little. We have a generation of people who are young who expect and want things fast--they do not want to have to wait 30 minutes inbetween races. Also, horse racing has to do something to combat the negative connotation that the races are fixed. The NBA had the ref gambling, MLB had Pete Rose....but neither sport can prove that their actions caused teams to win or lose. When a story of a jock, owner, or trainer cheating then that builds upon the opinion that horse racing is fixed. When the casual fan cashes a ticket, I think he/she feels it was dumb luck and not handicapping skills. This is what I would do increase the take-out.

1) Change the negative image of racing
2) Make the time between races 10 minutes
3) I think racing should be a single owned entity (this will never happen).
4) There needs to be national laws governing racing--not at the state level.
5) Make the racetrack "the place to be" with agreassive marketing.

This is just a start.